About Us

Leal Consulting is in business to capitalize on Canadian manufacturers' technological competitive advantage on emerging markets.

Leal Consulting can assist its clients in a variety of ways, including:

• Locate and analyse new opportunities
• Diversify market penetration opening doors to innovative applications
• Determine what are the best opportunities in a particular market
• Prospect partners and/or distributors and assist in negotiating contracts
• Assist in locating financing and research funding, through the public or private sectors
• Liaise with foreign partners and/or distributors to bridge cultural differences
• Minimize the impact of the US economy on the client's bottom line

Our Mission

Leal Consulting is in business to unlock commercial opportunities in Latin America for Canadian made products by building alliances in various technology sectors in Canada and enabling the flow of these technologies to Latin American manufacturers.

• We help to bridge the technological gap between North America and Latin America.
• Leal Consulting brings Canadian manufacturers of innovative products together with Latin American companies, which can use these products in their own manufacturing operations.
• Assisting North American manufacturers reach Latin American markets.

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Promoting Innovation

Leal Consulting is keen to foster innovation and has devised strategies for promoting and implementing ingenuity and diversification to the product's potential reach. Here are the basic steps that outline this approach

Five Steps to Promoting Product Innovation:

• Information - making the target market aware of the innovation and its potential
• Interest - gauging the level of interest in the particular innovation and its application
• Evaluation - determining how well the new product performs in its application
• Trial - allowing the market to make its own evaluation on the products performance while gathering information for further improvements
• Implementation - incorporating the innovation into a marketable product for sale and distribution. This final stage can in turn be itemized by the following points
  
  Five Steps to Implementation of Innovation:
  • Knowledge - educate, train and guide the end users on the innovation's features and distinct characteristics
  • Persuasion - highlight the benefits of the innovation
  • Decision - making the sale
  • Execution - application of the innovation in the new market
  • Confirmation - success of the innovation by continues use

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  About Max Leal, Owner

  Max Leal has extensive experience in international marketing, having worked in both private and public sectors in Canada and Latin America. Due to his successful results he has developed a network of international relationships giving him the ability to develop strategic alliances and partnerships to navigate through bureaucratic, regulatory, and cultural challenges to quickly achieve results. Max Leal has end-to-end knowledge of business, product development, manufacturing, marketing and sales; as well as understanding of the technological capabilities of North American companies in various manufacturing sectors and their application in Latin America.
  

  Biography

  • Sales Manager, Enviro-Science Laboratories (2000-2005) Vancouver, BC, Canada
  • Marketing & Export Manager, Industrias Lennox de Mexico (1999-2000) Santa. Catarina, N.L., Mexico
  • Export Manager, J&J Lubricants S.A. de C.V. (1998) Monterrey, N.L., Mexico
  • General Manager, Dunia Tex S.A. de C.V. (1997-1998) Monterrey, N.L., Mexico
  • Regional Representative for Mexico, Polaris Water Company (1997)
  • Senior Trade Officer, Consulate General of Brazil (1985-1997) Vancouver, BC, Canada
  • Dissertation: Considerations on the Environmental Impact of Accelerated Economic Growth in Brazil (1996). Delivered by the UBC International Studies class of 1996-1997 at the United Nations Youth Conference in 1997.
  • Market Opportunity: Designed and implemented an algorithm to identify strengths and weaknesses of a business structure. With the objective to minimize efforts for improvement by optimizing in areas that could best assist the business objective.
  • Bachelor of Science in Business Administration, City University

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