Our Services
The services offered by Leal Consulting are comprehensive and specifically focused on the Canadian client's needs to effectively reach the Latin American market successfully.
Leal Consulting is proud to offer consistent quality service to its clients in English, Spanish and Portuguese.
Our services cover a variety of industrial sectors but concentrate on some major ideological principals: we want to offer to Latin America innovative technologies that are environmentally sound. Our focuses in relation to the application of these technologies are in water and wastewater treatment, construction materials, alternative energy and other environmental solutions.
Practical Business Solutions
We bring Canadian technology in the water & wastewater, construction and agricultural sectors to Latin America. We deliver to our clients a targeted approach to promote and develop their products in the Latin American market. We are focused on industries where we have know-how and professional experience in and are confident on the successful implementation of Canadian innovations to the Latin American market.
Our service includes: prospecting, segmentation, researching, promotion, product selection and development, product support, product presentation and after sale follow up.
Business Development - Manufacturing Representation
Business representation and sales promotion: Our systematic and continuous routine is employed to ensure that the target market assigned to us is well administrated and that proper procedures are in place to maximize ROI to our clients including: sales strategy; orders management; delivery support and after-sales follow up, market selection, product recommendation, proposal preparation and bid tendering, negotiation of terms, project contracts, follow up and export logistics
Methodology
- Research niche market for product
- Procure prospect distributors or customers
- Provide sales support
- Secure and renew orders
- Maintain communication with distributors or customers
- After Sales Support
Sales and Marketing Support
We provide sales and marketing development services, locating distribution channels, prospecting partners and strategic alliances/joint venture, etc. Providing full support and represent our clients product including: identifying new customers, opening new markets, visiting customers, closing deals and attending trade shows and trade missions. Site Map
Product Development
We analyze our clients' products from a fresh perspective and suggest options to diversify application and capitalization on R&D investments by expanding market research to reach new emerging markets, and products testing with prior risk assessment.
Methodology
- Concept
- Application
- Design
- Integration
- Testing
- Registration process
- Packaging requirements
Competitive Analysis
We identify our clients' competitors and evaluate their respective strengths and weaknesses. Our report will be a very useful tool to evaluate who are the major players in the Latin American market and also will be useful for our clients to know which of their local competitors are already hedging on the Latin American market.
Methodology
- Product evaluation
- Product comparison
- Competitive evaluation
- Validation of data
Product Adequacy Analysis
Sometimes our clients are too close to their own products to realize new opportunities that can be obtained by adapting their products to other fit markets' needs. Our ability to understand potential applications from a fresh perspective, offering the manufacturer an application angle that may not have been entertained yet, has proven to be one of our strongest virtues.
In Business, as in life, it is important to maintain an open mind and remain adaptable so as to stay ahead of trends and secure a competitive edge over our competitors. Serendipity is the effect by which one accidentally discovers something fortunate, especially while looking for something else entirely. Our team can offer the kind of fresh perspective that could possibly launch our clients' business in a completely new direction with potentially exciting and previously unforeseen results.
Due Diligence
We recognize that each client has different needs, and we make sure that all of them are met by responding to them with the proper service.
Some of our clients do not require sales and marketing but do require support to establish their operations in Latin America. We work with these clients to ascertain proper professional support, location selection from the point of view of both proper logistics and business environment.
Clients can expect that we:
- Confirm information previous previously obtained
- Have a local contact
- Validation of data
- Assistance in the process of technical transfers
- Assistance in the process of capital investment
- Assistance in set up manufacturing plants abroad
We provide the confidence that the decisions our clients make are based on the best available information.
Business Translations and Interpreting Services
from/to English, Spanish and Portuguese.
Cost of Services
Cost of service is calculated specifically for each customized client based on type of services contracted and type of product and its application in the target market and other variables.
Cost of service may be based on flat monthly retainer, a fee for each project contracted, a combination of fees and sales commissions or straight commissions. In 2008 the average Return on Investment our customers grossed from our services was at the ratio of 13 to 1.
Project Based Contracts
Market Research
We provide accurate and specific market potential information on the opportunities available to our clients' products in Latin America, primary and secondary research, demographics and psychographic analysis and suggested marketing strategy. This information permits our clients to make intelligent and fast decisions as to how to proceed in marketing their products in Latin America.
Methodology
- Quantitative and Qualitative research covering:
- Competitive analysis
- Market share
- Barrier to entry
- Features/Benefit analysis
- Innovation concept
- Needs assessment
- Distribution channels
- Validation of data
Measuring the Effective Potential of the Commercial Strategy
Marketing Opportunity Analysis
When it comes to our services in corporate management, Leal Consulting has a unique approach to look into the client's business and product. Instead of the traditional method of setting up a marketing plan, we have derived to more practical approach to determine the opportunities a business have in developing a market for a particular, already existing product. This approach we call Market Opportunity. Market Opportunity can be defined as being the ability of a business to address a desired market niche with products and services by combining the adequate business practices with correct product mix and market strategy. This analysis also takes in consideration the competition in relation with the total market demand for those products and services in the selected market.
Based on this concept we develop a market plan that evaluates the strengths and weaknesses of client and propose the least costly and most effective process that once adopted would improve most dramatically the optimization of the client in reaching the desired market.
This way we believe that we can save time and resources for our clients since the company will not be asked to do a full retooling as it is often the case when a Marketing Plan is contracted from a third party.
Methodology
- Collect information on how the company operates currently
- Collect information on the product
- Collect information on the desired market of interest (location and product application)
- Research Market condition
- Research Competition
- Research Market Demand for the Product
- Analyse competitiveness of the products
- Analyse possible alternative strategies for market penetration
- Analyse product's manufacturing cost and profitability of this endeavour
- Exam business environment for trends
- Recommend on the best market penetration strategy, business operations changes, resource allocation, distributions channels and human resources adjustments, and product modifications
- Propose the best course of action